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Value Creation

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Product, pricing and sales channels management


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Sales management

Product, pricing and sales channels management

Expansion or optimization of the product offer is often an important lever is sales growth. To take rational decisions, it is important to analyze the market, competition and customers first.

The existing product offer is verified against its profitability and customer preferences. We use pricing and channel optimization models to find the optimum pricing and distribution strategies. We also look at new products using information from the market and competition analysis.